WHAT IS PROXIMITY TARGETING AND WHY IS IT USEFUL?
Proximity Targeting is a form of marketing that uses mobile technology to transmit marketing messages to mobiledevices. In most cases, individuals with mobile devices in a close proximity to a business can receive marketing messages. Rewango's Proximity Targeting uses Bluetooth or our proprietarty low energy WiFi technology to send messages electronically to nearby consumers.
The benefits of this type of marketing involve more than just increases in revenue or footfalls. This form of marketing offers an innovative method of delivering messages and content that regular emails and paper coupons cannot match.
The largest advantage for many businesses is the ability to view realtime pact of their campaigns. Rewango's Proximity Targeting offers a business intelligence that can help a business redesign and refine its marketing strategy. This form of marketing offers valuable consumer insight and provides informative responses in real time. More importantly, Proximity Targeting is considerably less expensive than other types of conventional marketing campaigns.
WHY PROXIMITY TARGETING ?
It's simple. At least 90% of your customers may be reached via WiFi on their mobiles.
- At their permission,
- With full measurability,
- At zero cost per customer!
Effective Advertising With Proximity Marketing
Now that we’ve answered the question “What is proximity targeting,” let’s got over why it is effective in today’s advertising world.
Currently, there are more than 5 billion (~ 200 million in India) smart mobile devices in the hands of consumers. As this figure continues to grow and mobile devices become more of a necessity; the effectiveness of Proximity Targeting increases. It is important to note that with this form of marketing, any consumer with a mobile device is susceptible to a marketing campaign. Moreover, techsavvy consumers are likely to possess a mobile device while actively shopping. The main benefit of Proximity Targeting is the increased percentage of consumers that receive the marketing message.
For that reason, locations such as trade shows, shopping malls, and retail outlets are ideal places to launch a Proximity Targeting campaign.
In most cases, consumers are physically shopping and are more susceptible to marketing suggestions and promotions. Another benefit of this type of marketing is that only a specific location receives broadcasts of messages and content. This can help keep the message specialized and local.
How Proximity Targeting Helps Brands’ Advertising Strategies
Proximity Targeting can help improve a marketing strategy by increasing the relevancy of each transmitted message. This type of marketing provides consumers with content that is applicable to a specific area. More importantly, the content and messages are relevant to nearby business and organizations where consumers may require additional information.
This form of marketing enhances the reach of a business’s message. Any mobile device with WiFi, Bluetooth or Location Services (GPS) can have access to a Proximity Targeting campaign. Most if not all Smartphones are WiFi enabled atleast
The convenience of the message is increased with proximity marketing. WiFi signals can transmit applike content and messages without the need of downloading specific apps. This marketing technique is convenient for the consumer that is away from home and is restricted by a small data plan. WiFi and Bluetooth technology allow businesses to send convenient messages to these types of consumers without worry of data charges.