What is Proximity Targeting ?
Rewango’s Proximity Targeting is a new, contextual algorithm powered form of mobile interaction designed to attract customers when they are near a business, potentially allowing a business to reach customers they would never be able to connect with otherwise.
Proximity Targeting for Retail
Retail has proved itself to be the first industry to fully embrace Rewango's Proximity Targeting. With multiple businesses fighting for the same customers, retailers need a technology that will automate the task of customer acquisition and tracking in realtime and inexpensively.
How it works?
Suppose a marketing team for a major retailer is given the task to boost sales in a certain mall or retail outlet. The team, knowing that offers and deals increase footfalls, decides to run a campaign highlighting offers available in the store. So they decide to go the print route and buy space in a local publication; or maybe they advertise on radio and television; a practical option, but these options are expensive, nonrecurring and impossible to track and hence the message reach would remain stunted and often willnot reach its desired potential.
Rewango's Proximity Targeting technology is a powerful alogorithm driven platform designed to fully exploit rise of connected mobile devices. It uses geofencing, bluetooth and WIFI to broadcast rules based contextual offers and deals to the customers mobile devices when they are near (220 meters) the retail location.
The customers get the right deal at the right place at the right times resulting in more footfalls (measurable realtime) and increased sales volume for the retailer.