Proximity Marketing – Retail

What is Proximity Targeting ?

Rewango’s Proximity Targeting is a new, contextual algorithm powered form of mobile interaction designed to attract customers when they are near a business, potentially allowing a business to reach customers they would never be able to connect with otherwise.

Proximity Targeting for Retail

Retail has proved itself to be the first industry to fully embrace Rewango's Proximity Targeting. With multiple businesses fighting for the same customers, retailers need a technology that will automate the task of customer acquisition and tracking in real­time and inexpensively.

How it works?

Suppose a marketing team for a major retailer is given the task to boost sales in a certain mall or retail outlet. The team, knowing that offers and deals increase footfalls, decides to run a campaign highlighting offers available in the store. So they decide to go the print route and buy space in a local publication; or maybe they advertise on radio and television; a practical option, but these options are expensive, non­recurring and impossible to track and hence the message reach would remain stunted and often will­not reach its desired potential.

Solution

Rewango's Proximity Targeting technology is a powerful alogorithm driven platform designed to fully exploit rise of connected mobile devices. It uses geo­fencing, bluetooth and WIFI to broadcast rules based contextual offers and deals to the customers mobile devices when they are near (2­20 meters) the retail location.

The Result

The customers get the right deal at the right place at the right times resulting in more footfalls (measurable real­time) and increased sales volume for the retailer.