What is Proximity Targeting ?
Rewango’s Proximity Targeting is a new, contextual algorithm powered form of mobile interaction designed to attract customers when they are near a business, potentially allowing a business to reach customers they would never be able to connect with otherwise.
Proximity Targeting for Coffee Joint
Coffee Joint's can greatly benefit using Rewango's Proximity Targeting. With ever increasing competition Coffee Joints need a technology that will automate the task of customer acquisition and tracking in realtime and inexpensively.
How it works?
For example, imagine a group of students hangingout. They’re tired, they’re thirsty, and it would be great to send these folks a special offer when they are near a Coffee Joint's (or a coffee joint's) retal location.Lets say one of the Coffee Joint broadcasts a special offer to these bunch of guys, there’s a good chance that the group would be swayed by the deal and choose this Coffee Joint over its neighboring competitors. This particular strategy had nothing to do with broadcasting a deal over social media or placing an ad in magazines or the school paper; it was all about giving the students the deal when they were in near proximity to the Coffee Joint and ready to utilize it.
Solution: Broadcasting spot offers using Rewango
Rewango's Proximity Targeting technology is a powerful alogorithm driven platform designed to fully exploit rise of connected mobile devices. It uses geofencing, bluetooth and WIFI to broadcast rules based contextual offers and deals to the customers mobile devices when they are near (220 meters) the retail location.
The customers get the right deal at the right place at the right times resulting in more footfalls (measurable realtime) and increased sales volume for the retailer.