Low Energy Bluetooth V/s WiFi Device (Generic) V/s Rewango's Low Energy WiFi Device
One of the most talked about mobile technologies over the last few years has been the Low energy bluetooth beacons that can be used by retailers and brands to locate, track, communicate with and engage customers directly in store.
However, with iBeacon and BLE (Bluetooth Low Energy) being a relatively new technology, most marketers often have trouble trying to differentiate it from WiFi.
In Simple terms, beacons are all about proximity, and not about exact location while WiFi is technically designed to accurately point to a device’s exact location with wireless access points, by measuring parameters such as MAC address and SSID.
At Rewango we felt that although LowEnergyBluetooth have advantages and are generating quite a buzz but there are certain inherrent benefits of WiFi technology that can have much greater impact than that of the Bluetooth based beacons.
Hence, our inhouse engineering team have designed WiFi Beacons that combines the best of Lowenergybluetooth devices with the best of WiFi Technology. Rewango's Low-energyWiFi Beacons are as cheap and power efficiant as the bluetooth based beacons while the WiFi technology enables them to detect proximity at a much more granular levels.
WiFi based technologies also have a special advantage in India, a country with ~200 million connected smartphone devices where most of the users (higher percentage) have WiFi ON and not bluetooth.
In the table below you can find a good comparison between Low Energy Bluetooth V/s WiFi Device (Generic) V/s Rewango's Low Energy WiFi Beacon
|Features||Low-energy Bluetooth Beacon||Generic Wifi Device||Rewango Low-energy Wifi Beacon|
|Proximity Detection||Accurate||Accurate, Highly Granular||Accurate, Highly Granular|
|Power Source||Internal||External (AC)||Internal/ External|
|Deployment Cost||Cheap||Expensive||Very Cheap (30% less than Bluetooth Beacons)|